Ameredia continues its winning streak
at 2009 Excellence in Multicultural Marketing Awards

NEW YORK, NY – September 22, 2009 -- The National Association for Multi-ethnicity In Communications (NAMIC) today announced the winners of its 2009 Excellence in Multi-cultural Marketing Awards (EMMA) competition. Showcasing top Marketing Tactics and Case Studies/Campaigns targeted to multi-cultural audiences, the awards will be presented at the 23rd Annual NAMIC Conference. Scheduled for October 26-28, 2009, the 23rd Annual NAMIC Conference will be held at the Grand Hyatt in Denver, Colorado as part of Cable Connection-Fall, a week of events uniting major industry associations, conferences and meetings in a single location. Presented by NAMIC’s Multi-cultural Marketing Committee, the 2009 Excellence in Multi-cultural Marketing Awards will be presented on Tuesday, October 27 at a special session of the Conference highlighted by a panel discussion featuring Chief Marketing Officers.

Recognizing the cable industry’s commitment to developing strategic and innovative approaches to ethnic-targeted marketing, while maintaining an exceptional level of creativity, the competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns. Entries in each category are judged within two divisions: cable companies/distributors and networks/industry suppliers. Campaigns developed for the cable and telecommunications industry targeting the African American, Asian, Hispanic or other ethnic markets were evaluated on sound and innovative strategy, strength of creative execution against the strategy and tactics, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants.

“As demographics shift towards greater ethnic diversity, multi-ethnic consumers are becoming increasingly cognizant of inclusive messaging and targeted creative,” said Daphne Leroy, vice president, Marketing and Communications, NAMIC. “We are proud to present the latest group of EMMA winners whose multi-cultural marketing efforts reinforce the cable industry’s commitment to serving America’s diverse communities.”

The NAMIC Multi-cultural Marketing Committee, a consortium of the industry’s leading multi-cultural marketing experts, produces the awards competition. The NAMIC Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes and presented in conjunction with CableFAX Daily.

For more information on the 23rd Annual NAMIC Conference or for inquiries pertaining to sponsorship, contact Sandra Girado, Director of Meetings and Events at the NAMIC national headquarters, 212-594-5985. Online registration for the 23rd Annual NAMIC Conference can be accessed by visiting www.namic.com. A complete list of the 2009 NAMIC EMMA winners follows.

About NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises 2,000 professionals belonging to a network of 18 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com.

Winners - 2009 NAMIC Excellence In Multi-Cultural Marketing Awards

Cable Companies and Distributors

Case Studies/Campaigns Category

First Place – Time Warner Cable Los Angeles, DTV Marketing Campaign
Second Place – RCN Corporation, RCN Global Passport
Second Place – Comcast North Central Division, Q3 Hispanic Campaign Awareness of a Free On-Demand News Channel to African American Customers
Third Place – Comcast, Comcast Introduces Carefree Minutes Worldwide 300
Third Place –International Media Distribution/Cox, Cox Orange County/Palos Verdes and International Media Distribution Launch Ethnic Marketing Initiative 2008

marketing tactics: direct mail
First Place – Time Warner Cable Los Angeles, DTV Marketing Campaign
Second Place - Comcast, CDV Carefree Minutes Asia 100

marketing tactics: grassroots
First Place – Comcast, GMA Family Balikbayan Box - CA (Filipino)

marketing tactics: print
First Place – Comcast, DTV Campaign (Chinese, Russian, South Asian)

marketing tactics: radio
First Place – Comcast, Comcast California STAR India PLUS Launch Radio
Second Place - Time Warner Cable Los Angeles, Hispanic DTV Campaign

marketing tactics: television
First Place: Time Warner Cable Los Angeles, Hispanic DTV Marketing
Second Place - Comcast California STAR India PLUS Launch (South Asian)

Networks and Industry Suppliers:

Case Studies/Campaigns Category

First Place – CNN, CNN Presents: Black In America
Second Place – Time Warner Cable Los Angeles, Disney and ESPN Media Network, World Basbell Classic Retail Campaign
Second Place – MTV Networks, MTV Tr3s Dream Quinceanera LVOD Sweepstakes
Third Place – BET Networks, BET Honors 2009
Third Place – BET International, BET International Retail Partnership with Fressat
Thid Place – TV One, Our History Month Promotion 2009

marketing tactics: all other media

First Place – Turner Broadcasting System Inc., Tyler Perry's Meet the Browns
Second Place –International Networks, 2009 Ethnic Holiday Calendar - Bridging Cultures

marketing tactics: direct mail
First Place – Ameredia Inc., Comcast SVOD Mother's Day Campaign
First Place – Ameredia Inc., Comcast Holiday Promotion for Filipino on Demand and Bollywood Hits on Demand
Second Place - TuTv, Bandamax, Holiday Giveaway

marketing tactics: grassroots
First Place – Telemundo Network, Telemundo Multi-Market Talent Tour
Second Place - Turner Broadcasting System Inc., Tyler Perry's Meet the Browns
Third Place – TuTv, Bandamax Grassroots Initiative

marketing tactics: internet/new media
First Place – Turner Broadcasting System Inc., Tyler Perry's Meet the Browns
Second Place - HBO, HBO Latino Alice Online Banners
Third Place – BET Networks, Sunday Best 2009 Auditions

marketing tactics: out of home
First Place – Turner BRoadcasting Systems Inc., Tyler Perry's Meet the Browns

marketing tactics: print
First Place: Turner Broadcasting Systems Inc., Tyler Perry's Meet the Browns
Second Place – Ameredia Inc., Comcast Hispanic Print Campaign - CableLatino Genres

marketing tactics: radio
First Place – Cartoon Network, Star Wars: The Clone Wars DJ Ambassador Campaign
Second Place - Turner Broadcasting System Inc., Tyler Perry's Meet the Browns
Third Place - TuTv, De Pelicula/Charter Latino Emmanuel Concert Sweepstakes

marketing tactics: television
First Place: HBO, El Perry Y El Gato: Junto Otra Vez, Together Again
Second Place - HBO, Habla Ya
Third Place - Turner Broadcasting System Inc., Tyler Perry's Meet the Browns

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