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Améredia Wins Two Telly Awards for Asian TV Commercial

San Francisco, CA July 12,2011
Améredia, the San Francisco-based multicultural advertising agency, announced on Monday that it won two bronze awards in the 32nd Annual Telly Awards competition for the best TV commercials and programs, video and film productions, and work created for the Web.

Submissions were evaluated by industry professionals that are past winners of a Silver Telly, the highest recognition in the competition. The Telly Awards receives over 13,000 entries annually from the finest ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations in the world.

Both awards were for a 30-second TV spot that promoted the newly-built, billion dollar Thunder Valley Casino Resort – the largest in Northern California. From a deserted San Francisco Chinatown, the Cantonese-language ad begins by asking “Where Did Everybody Go?” and goes on to show lively crowds enjoying the new resort’s first-rate amenities.

“Our team, client and other partners put a lot of hours and hard work into this project,” said Améredia Cofounder and Principal Pawan J. Mehra. “The shots of an empty Chinatown had to be shot at dawn before folks started coming out on the streets, so it’s nice to be awarded for our devotion to the quality of this project.”

This is the second year that Améredia receives Telly Awards for its broadcast work in ethnic markets, and adds to the list of recognitions it has received for marketing communications work that goes beyond 30-second TV spots, including billboards, social media, sponsorships and radio. Some of those awards have come from: American Design, Communicator, Mark, TELLY and National Association for Multi-Ethnicity in Communications’ Excellence in Multicultural Marketing Awards.

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