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Améredia Named Asian American Business of the Year

San Francisco, CA (Oct. 27,2011)
Améredia, the San Francisco-based multicultural marketing agency, was selected on Oct. 25 as an “Asian American Business of the Year” by the US Pan Asian American Chamber of Commerce Western Region at its annual awards ceremony at the Wyndham Hotel in San Jose, Calif.

Améredia was joined by two other winners in the same category, technology solutions firms Saingery, Inc. and Fine Tec Computer. AT&T, PG&E and Southern California Edison were recipients of the “Corporation of the Year” awards, and Los Angeles World Airports, Lawrence Berkeley National Laboratory and Caltrans received “Government/Agency of the Year” awards.

Winning entities were selected by selection committees in each category led by Tim Tran, President of The Ivy Group; Dora Wong, Public Affairs and Communication, The Coca-Cola Company; and Hanh Le, Small Business Liaison of Lawrence Berkeley National Laboratory.

“Améredia is the head wind of change, breaking barriers and stereotypes along the way,” said Susan Au Allen, National President and CEO, US Pan Asian American Chamber of Commerce Education Foundation. “USPAACC relishes in their achievements in one of the most competitive industries.”

The latest award follows a series of recognitions from USPAACC, including this year’s Top 10 Business in California and the second consecutive selection as a Fast 50 Company. Améredia’s diversity-focused initiatives, growth and innovation and have been lauded by other well-known organizations such as the ADCOLOR Industry Coalition, Diversity Business, the National Association for Multi-ethnicity in Communications and the San Francisco Business Times.

Améredia has distinguished itself over the years for its unmatched, all-inclusive multicultural marketing and advertising approach that enables brands to have a voice within the increasingly diverse U.S. population – now accounting for an excess of $2.6 trillion in annual purchasing power. The agency’s growth has come from partnerships established within the private, public, and nonprofit sectors and a renowned team of global agency professionals.

Additional resources/websites: Améredia, USPAACC, USPAACC California


USPAACC Western Regional Chapter (USPAACC West) is an affiliate of USPAACC Education Foundation, a 26-year-old national non-profit non partisan organization that has been the single, unified voice advocating for the preservation of equal opportunities for Asian Americans in the United States. We promote and propel economic growth by opening doors to business, professional and educational opportunities for Asian Americans and their business partners in Fortune corporations, government at the federal, state, and local levels, and the small and minority community. Since 1984, USPAACC has served and will continue to serve as the gateway to Asian American suppliers, and information about Asian Americans and the dynamic Asia market.

Headquartered in Washington DC, USPAACC reaches its nationwide network of Asian American businesses through regional chapters in California, Texas, New York, Georgia, Illinois, and the National Capital Area of D.C.-Maryland-Virginia.

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