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Améredia wins Silver at The Mark Awards

Comcast and Cox win Top Honors among Cable Companies; Showtime and HBO lead among content providers
Améredia Inc. won a Silver Award at the 2010 The Mark Awards organized by the Cable & Telecommunications Association for Marketing (CTAM) at The Summit in New Orleans. The Mark Awards recognize excellence in cable and content marketing.

Among content providers, Showtime Networks, Inc. received the most awards, winning a total of 33 Mark Awards. HBO followed with 31. Notably, National Geographic Channel won the most awards for a single, basic cable network with 17—besting their own record of 16 set in 2009.

Cox Communications won the most Mark Awards among cable companies with 15, followed by Comcast with seven.

Ameredia won the award for its Carefree Minutes TM Worldwide 300 Marketing Campaign offered as part of the Comcast Digital Voice International Calling Plan.

Ameredia developed and executed a culturally relevant multi-media campaign targeted at 13 different ethnic groups in major markets within the USA. A culturally sound marketing campaign was designed to appeal to specific ethnic groups and targeted through local and national ethnic media. Creative materials utilized an “International Postage Stamp” theme which visually communicated the concept of connecting with friends and family living around the world. A translation service was engaged to allow Comcast sales representatives to communicate with customers in up to 120 languages.

The objectives of the campaign included establishing Comcast’s reputation as a viable competitor through competitive pricing and un-restricted calling times as well as increasing market penetration and product awareness of Comcast’s Digital Voice product offerings. The campaign results exceed forecasted goals by over 40% within the first 90 days of launch.

CTAM President and CEO Char Beales presented HBO with the “Top of the Mark Award” for its “Hacking Reality Campaign.” In addition, Beales handed out CTAM’s inaugural “Most Innovative” award to HBO for its marketing of Imagine.

Teams of experienced marketing and agency executives chose the winners over four days of judging in Washington, D.C. and New York City. More information is available at www.markawards.com.

The Mark Awards competition sponsors are HBO, Showtime Networks, Inc. and Teradata. Multichannel News is the media partner.

The 2010 Mark Awards Committee chair is Sharon Allen, vice president, marketing and advertising, Showtime Networks, Inc. and vice-chair is Jamia Bigalow, vice president, affiliate marketing, FOX Cable Networks.

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