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market fact
Chinese, spoken by about 2.2 million people, is the most widely spoken non-English language in the US after Spanish. Among other top 10 languages are Tagalog, Vietnamese and Korean.
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Case Study | Multilingual Advertisement | WDT
Client: World Discount Telecommunications (WDT) is a provider of long distance and international calling services for landlines and cell phones. WDT is a global company with offices in Niles, IL, Dallas, TX Garden City, NY and Lublin, Poland.
Markets: The on-going campaign targets global ethnic communities. In collaboration with a mainstream agency, Ameredia transcreates print ads and direct mail in Chinese, Korean, Vietnamese, Spanish, and Burmese.
Campaign: Print advertisement in ethnic media has a significant value. Ameredia transcreates print ads and direct maill, as well as radiospots.
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