Media Planning & Buying

Ethnic media space can be confusing to some. Different media groups dominate different U.S. regions in different media platforms. Few companies have a presence in all media and none of them seem to dominate the entire marketplace for a one-stop solution. Selecting the right communication channels and media mix can thus become critical to your campaign. A combination of online, print, TV, radio, mobile, out of home, social, event marketing and grassroots are all being used today by savvy marketers. However, limited availability of budget and resources constrain your efforts in selecting more than a few media channels and outlets.

We realize that these planning issues exist and will work with your team in understanding your specific marketing needs and how best we can serve them within available budgets. Your entire media planning -- from the strategy to selecting the right media mix to ad placements, tracking and analysis -- is managed by our team. Our excellent working relationships established with thousands of ethnic publications, portals, TV channels, radio stations, event organizers and community organizations will ensure that your campaigns run seamlessly across multiple media channels.

Connect with our lead media strategist to discuss your need.