Though English is a second language for many ethnic groups, the preferred means of communication within these communities is often in their native language. About 80 percent of Asians age 5 and over speak a language other than English at home and about 40 percent speak English less than “very well.” Among specific groups, 93 percent of Vietnamese, 85 percent of Chinese and 80 percent of Koreans and Asian Indians speak other than English at home. It is thus imperative for ethnic marketers to create online and offline advertising products that appeal to this segment in their own language and communicate in ways most comfortable to them.
We provide online and print content translation, transcreation and localization in over 30 different languages including Spanish, Mandarin, Cantonese, Tagalog, Vietnamese, Korean, Russian, Polish, Ukranian, French, Italian, Portuguese, Japanese, Thai, Indonesian and various South Asian languages. We use only native and certified translators for each language to ensure accuracy and cultural sensitivity. Our services include copywriting, translation, proofreading, editing, typesetting, layout and designing.
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Our transcreation expertise extends across global cultures. Here’s one project for Comcast done across 3 tactics in 12 languages.