Every brand has a story waiting to be told and America has scores of audiences willing to listen. But the significance of a story differs among ethnic communities -- what may be newsworthy to one audience is completely irrelevant to another. Effective communication in the ethnic American market requires diligent tailoring to a specific community’s lifestyle, preferences and emotions. More than just a translation, communication must be transcreated to successfully appeal to individual groups.
With market research as the backbone to all campaigns, our multilingual PR team ensures your communication reaches key stakeholders across multicultural America. Each audience is strategically reached through traditional communications channels such as press releases, fact sheets, backgrounders and speeches or in a combination with new media platforms like social media news releases, video news releases and podcasts. Améredia has established relationships with widely dispersed ethnic groups, organizations and media outlets, telling your story in way that truly matters to them.
Connect with our lead PR strategist to discuss your need.